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What is Content?
Simply put, it is the stuff you write, record, photograph, or video and place on your website or other mediums such as social media, advertising, etc. But content creation and maintenance are not as simple as that. You have to be aware of who your content speaks to, what they are interested in, where they are, and so many other elements to consider. You will need to identify and include the search criteria your target customer will use in search engines.

The phrase “content is king"

has never been more relevant that it is today. With so much emphasis on Search Engine Optimization (SEO) and Pay Per Click advertising (PPC), a strong content strategy can be the difference maker between your advertising and your competition.

PARKERTECHGROUP works with our clients to deliver strong and relevant content at the creation point of all of our web and digital marketing technologies. We see your content as an interwoven string of advertising and information that is consistent in its messaging, no matter what platform it is on. Your website must echo your advertising which must mirror your social media messaging, and so forth. We guide you through the creative processes and then we continue to evolve and freshen your content going forward.

Great content can have wonderful results, like generating new business or making your company brand or logo or tagline more visible and memorable. Ultimately, you want your content to generate sales or some form of involvement with you, as well as increasing your audience’s loyalty to you.

“What to say? What to say?"

Let PARKERTECHGROUP create your digital marketing content for you

Effective. Consistent. Affordable.